DMI
31 Case Studies
A DMI Case Study
Modernizing Medicine's Healthcare IT Suite, maker of the cloud-based Electronic Medical Assistant (EMA) EMR for dermatology, was losing ground to newer products with sleeker interfaces. To preserve its key differentiator—saving physicians time—the company engaged DMI to redesign the EMA iPad interface and improve usability without sacrificing time-saving workflow.
DMI applied a user-centered redesign—extensive dermatologist interviews and tests—to break visits into discrete tasks and replace sequential documentation with a 30-second touch-based workflow that links diagnoses, notes and photos. The DMI redesign boosted adoption by over 1,000%, growing EMA users to more than 2,000 providers in 2012 and prompting Modernizing Medicine to double its staff.