Case Study: Identity Guard achieves 1,000% Facebook engagement lift, 700% fan growth and 428% more social referrals with DMI

Identity Guard - Customer Case Study

Identity Guard, a consumer identity‑theft protection company, needed to change consumer attitudes about identity theft and drive awareness and traffic through social channels. DMI was engaged to address this challenge with a focused paid social media program, using paid Facebook posts to reach and engage target audiences.

DMI’s paid social strategy delivered strong, measurable results: paid posts increased Facebook engagement by 1,000%, grew fans by 700% (from 2,457 to 19,000), and lifted social referrals to IdentityGuard.com by 428%. DMI’s campaign significantly boosted both visibility and site traffic for Identity Guard.

Identity Guard