Case Study: Georgetown University’s School of Continuing Studies achieves 109% increase in master’s degree applicants with DMI

Georgetown University’s School of Continuing Studies - Customer Case Study

Georgetown University's School of Continuing Studies engaged DMI for content marketing to build interest and drive applications for its master's and summer/special programs. The core challenge was reaching prospective students in a fast-changing digital media landscape while supporting program expansion.

DMI implemented a content-driven strategy that tested new and emerging media products and combined automated and human oversight optimizations. Since 2009, DMI has helped increase master's degree applicants by 109% (with master's programs growing 67%) and boosted summer/special program admissions by 61%, producing sustained year-over-year growth.