Case Study: ESPN achieves 3.5-month app launches and 30% cost reduction with DMI

ESPN - Customer Case Study

ESPN, which had produced and launched more than 60 native apps across platforms using many different suppliers, faced long 6–9 month lead times and limited synergies between projects. DMI was brought in to streamline large‑scale app development, leveraging GMF and creating reusable, brand‑specific components to replace the fragmented approach.

DMI implemented reusable components, standardized CRM, analytics and video integrations, and a new scoping/design/delivery/testing methodology. As a result DMI delivered four apps for three markets covering three sports in under six months, reduced average lead time to 3.5 months, and achieved an average cost reduction of 30%.

ESPN