DMI
31 Case Studies
Case Study: Anheuser-Busch InBev achieves 30+ apps, 3M+ active users and faster time-to-market with DMI's global mobile framework
A DMI Case Study
Anheuser-Busch InBev - Customer Case Study
Anheuser‑Busch InBev engaged DMI to build a global mobile framework to consolidate and standardize mobile development across regions and brands. The challenge was to accelerate time to market, lower development costs, and create consistent reporting and centralized data aggregation across a diverse portfolio of apps and services.
DMI delivered a reusable mobile platform — including customizable frontend components (age gate, venue finder, AR, social login, feeds), middleware and backend services, and advisory/training — and rolled out 30+ applications. As a result, Anheuser‑Busch InBev gained over three million active users across four continents, reduced costs and time to market, standardized reporting, centralized customer opt‑in data, and uplifted internal mobile competency.
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