DMI
31 Case Studies
A DMI Case Study
3M needed a way to educate homeowners about in-home water quality and recommend the right 3M products from its large portfolio. DMI built a comprehensive app for channel sales teams to help homeowners visualize water-purification problems and see which 3M solutions apply.
DMI’s app uses industry data to highlight issues, demonstrate potential savings, and create “revenue moments” for sales reps. The solution is expected to cut more than $1.5 million in back-office costs annually, drive a projected $45 million in incremental sales over three years, and deliver an estimated 2,325% ROI over that period.