Case Study: Tushy grows affiliate revenue and upper-funnel influence with DMi Partners

Tushy grows affiliate revenue 800% with DMi Partners

Tushy, a bidet company aiming to change bathroom habits in the US, faced a challenge with its one-year-old affiliate program. It relied heavily on lower-funnel deal sites and lacked upper-funnel influencers to drive broader awareness and education. They partnered with the affiliate agency DMi Partners to diversify their program and grow revenue.

DMi Partners implemented a strategic plan to build a full-funnel affiliate program. They developed a portfolio of influencers through aggressive incentives, focused on Tushy's unique selling points, and educated niche content creators. DMi also leveraged newsworthy events to generate coverage. The results included an 800% growth in affiliate program revenue, a 16x increase in upper-funnel content partnerships since 2020, and influencers driving 5% of program revenue with a 12% higher average order value.

Tushy