Case Study: Sargento boosts email engagement with DMi Partners

Sargento boosts email engagement with DMi Partners, hitting 42% open rates

The customer, Sargento, sought to build personalized content into its email welcome series and ongoing monthly communications. The challenge was to tailor this content to each subscriber's specific language and product preferences. The vendor, DMi Partners, provided email management services to accomplish this goal.

DMi Partners implemented a solution that segmented the audience by language and product preference, creating distinct email creatives for each segment. This strategy involved a dynamic content block to serve personalized recipes on a monthly basis. The results were highly successful, with the campaign achieving a 2.2X industry average open rate, a 1.5X industry average click rate, and the addition of 80,000 engaged subscribers to the database.

Sargento