Case Study: Phone Accessory Giant scales paid social ROAS with DMi Partners

Phone Accessory Giant boosts Meta ROAS 59% and TikTok investment return 2130% with DMi Partners

The customer, a phone accessory giant, faced challenges in growing revenue and maintaining its target return on ad spend (ROAS) of 200-300% for paid social campaigns. They partnered with the vendor, DMi Partners, to optimize performance on Meta and TikTok, particularly for summertime products.

DMi Partners implemented a dual-platform strategy involving accelerated creative testing, live TikTok events for engagement, and rigorous manual optimization. Their solution leveraged TikTok's creative-based algorithms and adapted insights for Meta campaigns. The results were significant, with DMi's campaigns driving a 59% increase in Meta ROAS and a 55% increase in TikTok ROAS, while investment and revenue scaling dramatically across both channels.