Case Study: Infinera achieves 400+ webinar signups with DMi Partners

Infinera generates over 400 webinar signups in 2 weeks with DMi Partners

Infinera, a large optical transmission equipment manufacturer, faced the challenge of targeting a very niche audience of broadband hardware buyers in India for a webinar. They were uncertain about reaching such a specific demographic through standard marketing. DMi Partners was engaged to manage a targeted PPC campaign to overcome this.

DMi Partners implemented a hyper-targeted strategy using LinkedIn, Twitter, and Google Display campaigns, carefully selecting groups, job titles, industries, handles, and hashtags. The result was over 400 webinar signups in two weeks, far exceeding the goal of 100, and was so successful the campaigns were paused early. This outcome led to Infinera engaging DMi Partners for multiple subsequent projects to reach other niche audiences.

Infinera