Case Study: a leading global cooking brand boosts affiliate revenue with DMi Partners

a leading global cooking brand boosts revenue 13.3% with DMi Partners

A leading global cooking brand faced significant challenges in its affiliate marketing program in 2023, including policy updates that restricted key partnerships and strict budgetary constraints. To maintain revenue and grow awareness, the brand partnered with DMi Partners for agile affiliate marketing services.

DMi Partners analyzed the affiliate network and implemented a revamped commission structure with flexible CPA goals. They strategically onboarded new coupon and content partners, with tailored optimizations for major publishers and the holiday season. The solution drove substantial year-over-year growth in the first half of 2023, including a 13.3% increase in revenue and a 26% rise in orders, with content publisher categories seeing gains of over 165%.