Case Study: Avast achieves 35% LATAM revenue growth with dLocal

Offering local Payment methods is the key To avast's tremendous Growth in latam

Avast, a global digital security leader, wanted to strengthen its brand and grow in Latin America by offering a more local, user-friendly checkout experience. Many customers in the region relied on local cards and alternative payment methods, but Avast’s earlier subscription flow only supported international credit cards, limiting conversions for users who wanted to upgrade to paid products.

To solve this, Avast partnered with dLocal to roll out a “go local” payments strategy across Argentina, Chile, Colombia, Mexico and Peru, using local payment methods through a single integration. dLocal helped Avast localize the checkout in the user’s language and country-specific preferences, driving a 20% lift in regional checkouts, 35% year-over-year revenue growth in LATAM, and stronger loyalty and retention.

Avast

Cristian Gallardo

Regional Manager for LATAM