Case Study: LightInTheBox achieves borderless market expansion with dLocal

Lightinthebox delivers on its Borderless vision in brazil, Mexico and india with dlocal

LightInTheBox, a global online retail company, wanted to expand in Brazil and Mexico without setting up a local entity. The challenge was that they could only accept international credit cards, which left many customers unable to pay with locally issued cards and led to abandoned carts. They partnered with dLocal to localize the buying experience and support local payment methods in emerging markets.

dLocal implemented a local payments solution that enabled LightInTheBox to accept local credit and debit cards, Boleto, Oxxo cash payments, bank transfers, and monthly installments in Brazil and Mexico, all through a single integration. This helped LightInTheBox speed market entry, improve checkout conversions with local insights and optimization support, and later expand into India with no additional integration, reducing payment expansion costs as they grew.

LightInTheBox

Debora Pacheco

Regional Business Leader