Case Study: VirtualExpo modernizes B2B e-commerce without replatforming with DJUST

VirtualExpo modernizes its digital experience with DJUST— without replatforming

VirtualExpo, a long-standing B2B online exhibition leader, faced the challenge of transitioning from a lead generation model to a fully operational e-commerce marketplace. The company needed to integrate modern features like direct online purchasing without disrupting its existing IT infrastructure or compromising service for its 4,500 active customers. They partnered with DJUST to find a solution that avoided a full replatforming project.

DJUST implemented its headless commerce platform with a native integration for Mirakl, allowing VirtualExpo to embed e-commerce capabilities directly into its existing user journeys. This solution enabled the launch of multiple marketplaces across four European countries. The results were significant, with over 300,000 products available for direct online purchase and ten new sellers being onboarded every month, successfully evolving their business model without sacrificing their digital legacy.

VirtualExpo