Case Study: VirtualExpo modernizes B2B e-commerce without replatforming with DJUST

VirtualExpo launches 2 marketplaces in 4 countries with DJUST

VirtualExpo, a B2B marketplace with over 17M in revenue, faced the challenge of transitioning from a lead generation model to a fully functional e-commerce marketplace. They needed to modernize their digital experience for buyers without undertaking a costly and disruptive replatforming of their legacy technology stack. The company turned to vendor DJUST to address this challenge.

DJUST implemented a headless commerce solution that natively integrated the Mirakl marketplace platform into VirtualExpo's existing ecosystem. This approach allowed VirtualExpo to maintain full control over its customer-facing front-end while adding robust e-commerce capabilities. As a result, VirtualExpo successfully launched marketplaces in four European countries, onboarding 10 new merchants per month and making over 300,000 products available for online purchase, all without compromising their existing operations.

VirtualExpo