Case Study: Farbos digitizes steel trading and streamlines B2B sales with DJUST

Farbos digitizes steel trading with DJUST for 24/7 pricing and inventory access

Farbos, a family-owned steel trading company, faced the challenge of modernizing its offline, fax-and-phone-based order process to compete with larger, more digitally advanced rivals. Their goal was to digitize the customer journey without disrupting internal workflows or losing their key competitive advantage: deep, personal commercial relationships. To address this, they partnered with DJUST to implement a B2B e-commerce platform.

DJUST deployed a tailored e-commerce solution that integrated with Farbos' ERP system, providing clear navigation, advanced product variation management, and real-time pricing. This modernized the customer experience while serving as a sales enablement tool for representatives. The results are an ongoing, phased customer onboarding process supported by DJUST, which is upskilling teams and clients to ensure smooth digital adoption and laying a foundation for future capabilities like online payment.

Farbos