Case Study: Adore Me accelerates wholesale growth with DJUST

Adore Me: Launching a Wholesale Growth Strategy with DJUST

Adore Me, a U.S. lingerie brand and subsidiary of Victoria’s Secret, sought to diversify from its direct-to-consumer model into wholesale to drive international growth. The primary challenges were overcoming operational friction with new partners, modernizing order management processes, and ensuring a seamless user experience for its wholesale channel. To meet this challenge, Adore Me chose to partner with DJUST and implement its B2B eCommerce solution.

By implementing the DJUST platform, Adore Me gained a flexible and scalable solution to unify and digitize its sales channels, including major retailers and marketplaces. The DJUST solution provides the robust architecture needed to manage complex distribution without operational complexity. This partnership positions Adore Me to efficiently execute its wholesale strategy, with key goals including expansion in the U.S. and European markets and diversification through platforms like Amazon and Zalando.

Adore Me

Romain Liot

Chief Executive Officer and Co-Founder