Case Study: SUNY Brockport boosts enrollment and applications with Dixon Schwabl

SUNY Brockport increases undergraduate applications by 40% with Dixon Schwabl

The customer, SUNY Brockport, faced the challenge of declining enrollments amid industry-wide trends and the added confusion of navigating higher education costs during a global pandemic. To defy these trends and increase applications, the university partnered with vendor Dixon Schwabl for a comprehensive marketing campaign that included brand foundation, messaging, media strategy, and research.

Dixon Schwabl developed a clear campaign message, "Excellence Within Your Reach," which focused on the university's quality and cost. This solution was executed through a strong mix of online and offline tactics. The results were significant, including a 40% increase in undergraduate applications and a 22% year-over-year increase in undergraduate deposits, helping SUNY Brockport enroll its largest freshman class in 50 years.

SUNY Brockport