Case Study: St. John Fisher University achieves record enrollment with Dixon Schwabl

St. John Fisher University drives 11% enrollment growth with Dixon Schwabl

St. John Fisher University faced the challenge of declining enrollment due to the shrinking college-aged population, known as the "enrollment cliff." To address this, the university partnered with vendor Dixon Schwabl for a strategic media mix, creative strategy, and campaign design.

The solution implemented by Dixon Schwabl was the "Impactful You" campaign, which used real student stories in a multichannel media strategy focused on precision. This approach resulted in the largest first-year class in the university's 75+ year history, bringing 687 new students to campus and achieving an 11% increase in students year over year.

St. John Fisher University