Case Study: Rochester Midland Corporation clarifies its global brand identity with Dixon Schwabl

Rochester Midland Corporation redefines its global brand with Dixon Schwabl

Rochester Midland Corporation, a chemical solutions provider, faced the challenge of evolving its legacy identity to compete on a global stage under its new name, RMC. The company needed to redefine its brand to reflect precision and trust in the food safety and water treatment sectors. They partnered with the vendor Dixon Schwabl for services including logo design, strategy, and brand building to achieve this transformation.

Dixon Schwabl implemented a comprehensive rebranding solution grounded in market research. This resulted in a new brand promise, "Built on chemistry. Powered by partnership," a modern visual identity with a distinctive logo, and unified messaging. The new brand strategy and tools provided RMC with a clear and confident identity, enabling them to stand out in a crowded category and better align their internal teams.

Rochester Midland Corporation