Case Study: RBC Heritage drives record-breaking ticket sales with Dixon Schwabl + Company

RBC Heritage boosts ticket sales 24% with Dixon Schwabl

The RBC Heritage golf tournament, a PGA Tour Signature Event, faced the challenge of creating a lasting branded fan experience to sustain engagement following a period of record-breaking year-over-year ticket sales. To address this, they partnered with the vendor Dixon Schwabl for an integrated marketing campaign that included media strategy, social media content, event signage, and email marketing.

Dixon Schwabl implemented a full-funnel solution that modernized the tournament's tradition by blending cultural references and internet trends into cohesive branding across digital media, social content, and on-site signage. The campaign leveraged the event's mascot and sponsorships to generate significant social media buzz. This strategy resulted in a 24% exceedance of ticket sales goals, a 38% increase in social media followers, and an 11% increase in ticket sales from email marketing.

RBC Heritage