Case Study: Pike Construction Services unifies its brand for the future with Dixon Schwabl

Pike Construction Services unifies three brands for 150 years of growth with Dixon Schwabl

Pike Construction Services, a long-established construction company, faced a significant challenge with brand fragmentation as its internal teams operated under different names and external customers were unclear on its full capabilities. To address this before its 150th anniversary, the company engaged the vendor Dixon Schwabl for a rebranding service.

Dixon Schwabl implemented a comprehensive rebranding solution that included research, brand evolution, and new design and messaging. This resulted in a new unified brand identity featuring a bold logo, the tagline “Power of Partnership,” and a strategic seal that honored the company's heritage. The solution successfully united three distinct divisions under one cohesive identity, strengthening Pike's market presence and deepening employee connection to its legacy.

Pike Construction Services