Case Study: PGA of America drives sold-out attendance and major media reach with Dixon Schwabl

PGA of America drives 87M+ impressions and sells out tickets with Dixon Schwabl

The PGA of America, one of the world's premier golf organizations, needed a public relations partner to generate significant awareness and community impact for its return to Rochester, NY, for the PGA Championship. They engaged the vendor Dixon Schwabl for a comprehensive PR campaign that included media relations, community outreach, and strategic activations.

Dixon Schwabl executed a multilayered solution featuring high-profile partnerships, exclusive media events, and fan experiences like a trophy tour. This strategy resulted in over 87 million media impressions and a completely sold-out event, successfully maximizing both attendance and community engagement.

PGA of America