Case Study: Monroe Community College Foundation turns a canceled gala into a six-figure virtual success with Dixon Schwabl

Monroe Community College Foundation raises $220,000 with Dixon Schwabl

The Monroe Community College Foundation faced the challenge of converting its largest annual fundraiser, the Gold Star Gala, into a virtual event after its in-person gathering was canceled due to COVID-19. The foundation needed to create an engaging online experience that would cut through widespread Zoom fatigue and still inspire donor generosity. They partnered with the vendor Dixon Schwabl for creative ideation, video production, and campaign design.

Dixon Schwabl developed a fully immersive virtual event around the bold theme "A Modern Moroccan Oasis," which served as a metaphor for opportunity and connection. The solution included striking print and digital invitations, a pre-event delivered cocktail recipe, and dynamic videos to engage attendees. The vendor's creative execution was highly successful, helping the virtual gala raise a net total of $220,000 in one night for student scholarships and workforce development.

Monroe Community College Foundation