Case Study: Frontier Communications boosts revenue and lead response with Dixon Schwabl

Frontier Communications boosts monthly recurring revenue 44% with Dixon Schwabl

The customer, Frontier Communications, a national telecom provider, faced the challenge of capitalizing on the urgent demand for reliable internet from schools and libraries during the shift to virtual learning. Their goal was to create a marketing campaign to warm up the audience for sales, retain customers using federal E-Rate funding, and drive new demand. They partnered with the vendor Dixon Schwabl for a comprehensive marketing solution.

Dixon Schwabl implemented a multichannel, high-impact marketing strategy for Frontier that included interactive direct mail, personalized landing pages, and marketing automation to achieve sales alignment. This solution resulted in a 44% year-over-year growth in monthly recurring revenue and a 243% increase in prospect response rates, successfully transforming a funding program into a revenue powerhouse.

Frontier Communications