Case Study: Community Bank boosts CTR and scales personalized banking creative with Dixon Schwabl

Community Bank boosts CTR 165% with Dixon Schwabl

Community Bank, N.A. faced the challenge of delivering scalable, tailored creative across its five business lines to diverse audiences while needing to efficiently test messages. They partnered with the vendor Dixon Schwabl to implement an agile solution that would boost efficiency, reduce waste, and align creative vision with media precision.

Dixon Schwabl implemented a dynamic approach using their SOAR (Strategically Optimized Audience Reach) platform and modular design templating. This solution involved audience segmentation and AI-powered dynamic ad creation, which generated over 320 ad variations. The campaign resulted in a 165% increase in click-through rate (CTR), with 95% of ads performing above the average CTR, demonstrating a significant boost in engagement and efficiency.

Community Bank, N.A.