Case Study: Centralus Health builds a unified healthcare brand with Dixon Schwabl

Centralus Health builds a unified brand with Dixon Schwabl through research and stakeholder workshops

Centralus Health, a community healthcare organization formed from the affiliation of Arnot Health and Cayuga Health, faced the challenge of developing a meaningful brand identity for their new partnership. They initially approached vendor Dixon Schwabl for a logo but discovered a deeper need to shape their entire rebrand around a story that would resonate with the community.

Dixon Schwabl conducted primary and secondary research, including focus groups and stakeholder conversations, to build the new brand. This process ensured community adoption and solidified the brand's purpose. The solution included a creative strategy, logo design, messaging, and a full creative platform. While specific metrics were not provided, the work was met with strong internal approval, as noted in a client testimonial praising the consensus-building outcome.

Centralus Health