Case Study: Avangrid boosts EV awareness with Dixon Schwabl

Avangrid boosts EV awareness with Dixon Schwabl and 18.3M impressions

Avangrid, an energy company, faced the challenge of increasing electric vehicle adoption by combating widespread consumer misconceptions about EVs. They partnered with the vendor Dixon Schwabl to develop an educational marketing and public relations campaign.

Dixon Schwabl implemented a multi-channel campaign titled "EVentually Is Now" that used creative messaging to debunk myths about cost, charging, and travel distance. The solution included PR, media strategy, and targeted advertising, which drove consumers to an informational page. The campaign generated over 18.3 million impressions and led to a significant 19-point increase in willingness to consider an EV purchase, successfully achieving Avangrid's awareness goals.

Avangrid