Case Study: American University boosts applications and enrollment with Dixon Schwabl

American University increases applications by 4.76% with Dixon Schwabl

American University was facing a challenge with declining enrollment in its local DC area despite generating a strong volume of leads. They needed to convert more high-quality prospects into enrolled students. The marketing agency Dixon Schwabl was engaged to address this with a service mix that included media strategy, advanced analytics, and digital ad design.

Dixon Schwabl implemented a data-driven solution using advanced analytics to build a precise model of high-intent prospects. They executed a hyper-targeted, full-funnel media strategy focused on the DC metro area to engage students from brand awareness through to conversion. This strategy delivered significant results for American University, including a 4.76% increase in applications, a 10% increase in admitted students, and an additional 80 new students from the DC area, reversing an eight-year decline.

American University