Case Study: Mid-America Transplant drives public support for organ donation with Dix & Eaton

Mid-America Transplant boosts public support for organ donation with Dix & Eaton, driving record-breaking donor years

The customer, Mid-America Transplant, faced public skepticism and legislative scrutiny regarding organ donation. Dix & Eaton provided public relations, communications, and marketing services to help the organization build trust and increase public commitment to its cause.

Dix & Eaton implemented a long-term awareness strategy involving targeted media outreach, advertising, and events to share powerful stories and educate the public. This solution resulted in increased positive media coverage, multiple record-breaking years in donor numbers, and recognition from legislators and regulators for the customer's transparency and leadership.

Mid-America Transplant