Case Study: Cleveland Rape Crisis Center increases survivor access and awareness with Dix & Eaton

Cleveland Rape Crisis Center drives 35% more survivors to care with Dix & Eaton

The Cleveland Rape Crisis Center faced the challenge of expanding its geographic reach across Northeast Ohio and needed to increase awareness of its services so that survivors of sexual assault could more easily access its care and support. The vendor, Dix & Eaton, was engaged to assist with this marketing and communications effort.

Dix & Eaton implemented a comprehensive strategy that included a website redesign optimized for search, an advertising campaign across digital and traditional channels, and media relations support for new location openings. This solution drove a 35% increase in survivors accessing services, supported the opening of five new locations, and resulted in a 133% increase in keywords ranking on Google. The vendor's efforts also secured significant media coverage, including a feature on CBS Evening News.

Cleveland Rape Crisis Center