Case Study: University of California San Francisco builds local awareness with Division of Labor

University of California San Francisco boosts landing page traffic with Division of Labor

The University of California San Francisco (UCSF) wanted to build greater local awareness in San Francisco for its innovative scientific work. They engaged the advertising agency Division of Labor to create a campaign that would highlight their research and establish their identity as a science-based institution.

Division of Labor developed an outdoor campaign that featured striking, large-scale microscopic imagery of cancer cells, stem cells, and neurons on UCSF's own fleet of buses and vans. The agency supplemented this with custom landing pages for each research topic. The campaign was very well received across the large institution, and Division of Labor successfully drove increased traffic to the landing pages throughout the media run.

University of California San Francisco