Case Study: Stytch builds passwordless brand awareness with Division of Labor

Stytch boosts web traffic 83% in a week with Division of Labor

The customer, Stytch, had powerful passwordless authentication technology but suffered from a lack of brand awareness outside of developer circles. Their challenge was to stand out in a crowded market and turn their technical feature into a compelling, human-centric story that resonated with a broader audience. They partnered with the vendor, Division of Labor, to address this.

Division of Labor created the #GoPasswordless campaign, which repositioned Stytch as the voice for a passwordless future through out-of-home advertising and experiential installations in San Francisco. The campaign generated significant results, including an 83% increase in web traffic and a 170% rise in organic search traffic. The vendor's work was directly credited by Stytch's sales team as a driver for high-profile conversions and led to direct outreach from executives.

Stytch