Case Study: Statsig builds awareness and sparks developer conversation with Division of Labor

Statsig boosts website traffic and leads in a 6-week San Francisco campaign with Division of Labor

Statsig, a startup providing feature flag and A/B testing tools for software companies, faced the challenge of building brand visibility and recognition outside of core developer circles. After raising Series B funding, they partnered with the vendor Division of Labor to expand awareness, drive traffic, and generate leads among product and engineering teams in San Francisco.

Division of Labor developed a billboard campaign that embodied the "Build. Measure. Learn. Repeat." product-development philosophy, targeting the audience with a message that felt native to them. The campaign successfully increased awareness, sparked conversations within the developer community, and drove a solid uptick in website traffic and leads, with some sales directly attributed to the effort.

Statsig