Case Study: PromptQL Achieves Enterprise AI Awareness with Division of Labor

PromptQL launches Enterprise Accurate AI in San Francisco with Division of Labor

PromptQL, an AI platform built for enterprise environments requiring near-perfect accuracy, faced the challenge of standing out in a crowded market and establishing a new category. They needed to build awareness and reach enterprise buyers to shift the conversation from generic AI hype to reliability. The company partnered with the advertising agency Division of Labor to address this.

Division of Labor created an out-of-home campaign in San Francisco centered on the category-defining term "Enterprise Accurate AI." The campaign saturated the city with bold messaging that positioned PromptQL as the standard for reliability, specifically timed around key industry conferences. This strategy successfully built top-of-mind awareness, established PromptQL as a credible enterprise player, and opened new sales conversations by shortening the sales cycle.

PromptQL