Case Study: Foster Marin boosts awareness and volunteer engagement with Division of Labor

Foster Marin drives 50+ new volunteers and 2,344 site visits with Division of Labor

The customer, Foster Marin, faced the challenge of increasing awareness and recruitment in Marin County, a wealthy area where the need for foster parents was widely overlooked. The vendor, Division of Labor, was engaged to create a digital advertising campaign that would overcome the misconception that foster care was not a local issue.

Division of Labor's solution was a strategic campaign reframing foster youth as "Marin Kids" to make the issue feel personal and local. The multi-channel effort, featuring documentary-style videos and foster parent testimonials, successfully drove community engagement. The results for Foster Marin included a record 2,344 website visits, over 50 new volunteers, and increased funding for programs.

Foster Marin