Case Study: El Camino Health drives 18 million impressions and 354,000 site clicks with Division of Labor

El Camino Health drives 18 million impressions with Division of Labor

El Camino Health, a healthcare provider, faced the challenge of connecting with millennials, nearly 50% of whom do not have a primary care physician. They hired the advertising agency Division of Labor to create a campaign that would help them stand out against major local competitors and motivate this key demographic to establish care.

Division of Labor developed a campaign strategy based on the insight that while millennials may not have a doctor, they do rely on many other service providers like hairdressers and trainers. The resulting ads asked, "You have so many people who help you in life. Shouldn’t you have someone that can save it?" The campaign delivered 18 million impressions and 354,000 website clicks, achieving a nearly 2% click-through rate that Division of Labor reported was two to three times above industry benchmarks.

El Camino Health