Case Study: Delve drives brand awareness and new client acquisitions with Division of Labor

Delve drives massive traffic growth and new client wins with Division of Labor

The customer, Delve, faced the challenge of launching its brand to a startup audience that viewed compliance as a chaotic and time-consuming burden. The vendor, Division of Labor, developed a campaign to reframe compliance as a fast, AI-driven process that is simply "done in Delve," directly addressing the pain points of founders and compliance managers.

Division of Labor executed an out-of-home campaign in key startup hubs like San Francisco, NYC, and Austin. The solution successfully built massive brand awareness and drove significant website traffic, resulting in multiple new client acquisitions directly attributed to the campaign. The Delve team credited Division of Labor's work so highly that they wrote their own playbook on how to launch an out-of-home campaign based on its success.

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