Case Study: Bogle Vineyards boosts brand awareness with Division of Labor's "Better With Bogle" campaign

Bogle Vineyards boosts awareness with Division of Labor’s Better with Bogle campaign in 3 months

The customer, Bogle Vineyards, is an established family-owned wine brand that needed to raise awareness beyond its loyal base and increase trial among younger buyers, despite competing with larger brands with bigger budgets. The challenge was to make the brand feel essential and approachable. The vendor, Division of Labor, was hired to create a new brand campaign.

Division of Labor developed the "Better with Bogle" campaign, which reframed wine as an amplifier for everyday life rather than a luxury. The strategy was executed through streaming TV on Hulu, targeted digital and social campaigns, and a micro-targeted sponsorship on SiriusXM Fantasy Football Radio. The campaign successfully increased brand searches and sales, resonating with both loyal and new audiences and leading to increased budgets from the Bogle family.

Bogle Vineyards