Case Study: 15Five builds awareness and positions itself as the future of HR with Division of Labor

15Five drives 5M impressions with Division of Labor

15Five, a Series B tech startup providing employee engagement software, faced the challenge of entering a crowded market. They partnered with the San Francisco ad agency Division of Labor to build brand awareness and position 15Five as more than just a software vendor, but as the leader of a new, strategic era for HR.

Division of Labor implemented a multi-channel campaign with the creative platform "Welcome to the New HR." The solution included targeted digital video on LinkedIn, out-of-home billboards in San Francisco, and a full-funnel system to reframe the HR category. The campaign generated over 5 million impressions, 15,000+ social clicks, a 79% video completion rate, and a display click-through rate twice the benchmark. The successful results led to an increased media investment and expansion into new markets.

15Five