Case Study: APG|SGA achieves 12% more returning visitors and 75% growth in mobile users with Divio

Improved usability and innovative applications have dramatically increased the website's business value

APG|SGA needed to unify the visual design and overhaul the information architecture across its group websites to improve usability and engagement for advertising professionals, agency staff and the general public. Divio, using django CMS, was brought in to deliver a coherent design language, simplify content and navigation, and make the sites responsive and more accessible.

Divio implemented a fully responsive build with an online styleguide, unified branding, interactive tools (including the “Virtual World”), and streamlined menus and content structure via django CMS, boosting performance and accessibility. The redeveloped sites produced measurable gains: a 12% increase in returning visitors, tablet sessions up 33% and a 75% increase in mobile users, directly attributable to Divio’s improvements.

APG|SGA

Alex Hildbrand

Head of E-Communications