Case Study: Scott Hayley expands his audience and climbs the European country charts with Divining Point

Scott Hayley hits #7 on Hot Disc European Country chart with Divining Point

The customer, Scott Hayley, is a West Texas country music artist who faced the challenge of breaking into the national and international music scene from an unconventional location. Divining Point was engaged to help overcome career setbacks and chart a unique path using strategy, digital marketing, and public relations.

Divining Point leveraged the artist's unique story of working on oil rigs in Europe to create a strategic marketing and PR campaign. This solution propelled Scott Hayley to the #7 spot on the Hot Disc European Country chart, secured a European tour, and significantly increased his Spotify followers, reinvigorating his career on both continents.

Scott Hayley