Divining Point
25 Case Studies
A Divining Point Case Study
The customer, Multiplied Solutions, faced a challenge with its original brand identity, which failed to communicate its value proposition and hindered its growth among corporate decision-makers. The vendor, Divining Point, was engaged to provide branding, naming, and identity services to address this issue.
Divining Point implemented a comprehensive rebranding solution, culminating in a new company name, Multiplied Solutions, and a complete identity overhaul. This new brand clearly conveys the company's promise of expanded capacity and increased project velocity. The strategic rebrand equipped the customer with a clear brand roadmap and a compelling new identity, positioning them for a greater impact on the global stage.