Case Study: Central Texas Pediatric Orthopedics boosts patient growth and referrals with Divining Point

Central Texas Pediatric Orthopedics grows outreach over nearly three decades with Divining Point

Central Texas Pediatric Orthopedics, a pediatric care practice, needed to adapt its decades-old reliance on traditional media and referrals to expand its patient base in the modern digital landscape. To address this challenge, the practice partnered with vendor Divining Point for a digital marketing and design service to generate new patient opportunities and broaden its referral network.

Divining Point implemented a dual-strategy solution using targeted pay-per-click advertising and social media campaigns designed to reach both families and healthcare professionals while complying with HIPAA regulations. This approach fostered sustained growth for Central Texas Pediatric Orthopedics, expanded its reach during the Covid-19 pandemic, and solidified its reputation as a leading provider, demonstrating the power of digital channels for the practice.

Central Texas Pediatric Orthopedics