Case Study: Buffington Homes boosts digital visibility and sales with Divining Point

Buffington Homes boosts website traffic and sales with Divining Point from 2013 to 2021

Buffington Homes, a homebuilder in Austin since 1987, faced the challenge of modernizing its marketing strategy to maintain its standing in a competitive and evolving market. The company turned to vendor Divining Point to transition from traditional to digital marketing and reinforce its brand presence.

Divining Point implemented a comprehensive digital solution that included overhauling digital advertising, establishing a robust social media presence, and implementing a precise SEO plan. This strategy, supported by high-quality photography and videography, significantly increased website traffic and sales. The vendor's efforts cemented the client's market status and successfully steered them to an acquisition by LGI Homes in 2021.

Buffington Homes