Case Study: Alaska River Adventures boosts bookings and online presence with Divining Point

Alaska River Adventures revives bookings after 38 years with Divining Point

Alaska River Adventures, a provider of guided fishing and rafting tours, faced declining bookings due to increased competition and external events. They partnered with Divining Point for services including brand design, website design, and digital marketing to revitalize their brand and bolster their online presence.

Divining Point implemented a multifaceted solution, including a new brand identity and a "local first" marketing strategy to navigate challenges like wildfires and the COVID-19 pandemic. This agile approach allowed Alaska River Adventures to maximize bookings with local customers, mitigate potential revenue losses, and continue to thrive in a changing market.

Alaska River Adventures