Case Study: Simba Sleep achieves 25% order growth and improved conversion rates with DivideBuy

Simba Sleep sees rise in conversion rates with DivideBuy

Simba, a technology-led mattress brand, was seeing high checkout abandonment and low conversion rates with its existing interest-free instalment provider and had no visibility into why customers were dropping out. DivideBuy, a LendTech provider, was engaged to provide an industry-leading interest-free credit solution combined with customer journey tracking to diagnose and address the checkout issues.

DivideBuy implemented a bespoke interest-free instalment payment tool integrated directly into Simba’s platform, featuring a faster, simpler sign-up flow, earlier visibility of payment options, and customer-tracking capabilities. The solution increased acceptance and reduced checkout friction, delivering a 25% rise in orders (May–Dec 2019), higher conversion rates, improved customer service and an enhanced checkout experience, with ongoing support from DivideBuy to continue optimisation.

Simba

Jon Moore

Head of eCommerce