Case Study: OTTY achieves 70% credit conversion and triples credit turnover with DivideBuy's interest-free credit solution

Helping OTTY to send the world to sleep

OTTY, an award‑winning mattress retailer, needed an affordable, easy-to-use interest‑free credit option to make luxury beds accessible to more customers. Their incumbent provider was slow, declined around 80% of applications, forced customers to wait up to four days for decisions, and delivered only about a 20% credit sales conversion—undermining sales and customer experience. OTTY turned to DivideBuy and its interest‑free credit platform for a better solution.

DivideBuy implemented a tailored interest‑free strategy and fully integrated its platform with OTTY’s eCommerce site, going live in four days. Within a week credit sales conversions jumped to 70% (64% average monthly), credit turnover tripled, and the need for a separate system was removed—cutting costs, simplifying operations, and significantly boosting customer satisfaction. DivideBuy continues to monitor and refine the customer journey to sustain these gains.

OTTY

Michal Szlas