Case Study: Vornado-Marriott achieves spectacular Times Square digital impact with Diversified

Vornado-Marriott captivates 300,000 Times Square pedestrians with Diversified's 25,000+ sq ft digital billboard

The customer, Vornado-Marriott, required a sophisticated content management and monitoring system for a massive, 25,000+ square-foot HD digital billboard on the Marriott Marquis Hotel in Times Square. Diversified was selected to design, furnish, and install this system, which needed to support a variety of display options for high-impact advertising.

Diversified implemented a robust solution using YCD multimedia software as a playback platform, creating a flexible system capable of full-screen, multi-advertiser, and live event displays. This allowed the billboard to become a customizable digital canvas, serving as a breathtaking focal point for over 300,000 daily pedestrians. Diversified's system successfully managed the first full-screen client, Google, bringing live interactive games to the largest single LCD screen in North America.

Vornado-Marriott