Case Study: Time Warner improves user experience with Diversified AV testing environments

Time Warner powers a 184-by-184 MediaLab matrix with Diversified

Time Warner sought to improve its user experience research by creating a sophisticated MediaLab, but faced the challenge of interfacing with any device a test subject might bring in, both now and in the future. To meet this need, they partnered with vendor Diversified to implement a powerful and flexible AV system built around Crestron matrix switchers and control processors.

Diversified installed a massive 184x184 matrix switching system to route any anticipated media source to any destination within the lab. The solution also included a multi-window HD digital recording system with 16 H.264 recorders to capture a test subject's media, device interactions, comments, and facial expressions for later analysis. This allowed Time Warner researchers to thoroughly analyze user behavior, achieving their goal of creating an innovative "imaginarium" for audience research.

Time Warner